EP 285 Josh Bernoff on AI, Writing, and Thinking



Jim talks with Josh Bernoff, author of Writing Without Bullshit, about the impact of AI on writing education and professional writing. They discuss Josh’s background and career, Stephen Lane’s recent op-ed arguing that AI should take over writing mechanics, problems with AI-generated writing, the role of writing in thinking, ChatGPT’s “deep research,” Jim’s ScriptHelper project, the decline in math & navigation skills, the importance of memos for corporate decision-making, literacy as a fundamental life skill, Ethan Mollick’s approach to AI in education, writing as art, the PowerPoint problem, the Idiocracy scenario, and much more.

Josh Bernoff is an expert on how business books can propel thinkers to prominence. He is the author of Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters – A Comprehensive Guide for Authors and Writing Without Bullshit: Boost Your Career by Saying What You Mean, as well as coauthor of Groundswell: Winning in a World Transformed by Social Technologies. He works closely with nonfiction authors as an advisor, coach, editor, or ghostwriter.